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Optimal Bundling: Marketing Strategies for Improving Economic Performance H Hennig-schmidt 1999 edition
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Optimal Bundling: Marketing Strategies for Improving Economic Performance
H Hennig-schmidt
Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.
312 pages, 48 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de enero de 1999 |
| ISBN13 | 9783540652472 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 299 |
| Dimensiones | 155 × 235 × 19 mm · 1,36 kg |
| Lengua | Alemán |
| Editor | Fuerderer, Ralph |
| Editor | Herrmann, Andreas |
| Editor | Wuebker, Georg |
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