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Collaborative Customer Relationship Management: Taking CRM to the Next Level Alexander H Kracklauer 2004 edition
Collaborative Customer Relationship Management: Taking CRM to the Next Level
Alexander H Kracklauer
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM.
276 pages, 7 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de agosto de 2003 |
| ISBN13 | 9783540002277 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 276 |
| Dimensiones | 163 × 241 × 22 mm · 553 g |
| Lengua | Francés |
| Editor | Kracklauer, Alexander H. |
| Editor | Mills, D. Quinn |
| Editor | Seifert, Dirk |