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Handbuch Marketing-Kommunikation: Strategien -- Instrumente -- Perspektiven. Werbung -- Sales Promotions -- Public Relations -- Corporate Identity -- Sponsoring -- Product Placement -- Messen -- Persoenlicher Verkauf Ralph Berndt Softcover Reprint of the Original 1st 1993 edition
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Handbuch Marketing-Kommunikation: Strategien -- Instrumente -- Perspektiven. Werbung -- Sales Promotions -- Public Relations -- Corporate Identity -- Sponsoring -- Product Placement -- Messen -- Persoenlicher Verkauf
Ralph Berndt
1044 pages, black & white illustrations, bibliography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de enero de 2012 |
| ISBN13 | 9783322825407 |
| Editores | Gabler Verlag |
| Páginas | 1044 |
| Dimensiones | 170 × 244 × 53 mm · 1,67 kg |
| Lengua | Alemán |
| Editor | Berndt, Ralph |
| Editor | Hermanns, Arnold |
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