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Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS Francisco J. Martinez-Lopez Softcover reprint of the original 1st ed. 2016 edition
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Online Brand Communities: Using the Social Web for Branding and Marketing - Progress in IS
Francisco J. Martinez-Lopez
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
253 pages, 5 Illustrations, color; VIII, 253 p. 5 illus. in color.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de marzo de 2019 |
| ISBN13 | 9783319796840 |
| Editores | Springer International Publishing AG |
| Páginas | 253 |
| Dimensiones | 150 × 220 × 10 mm · 371 g |
| Lengua | Alemán |
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