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Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions - SpringerBriefs in Business Elvira Ismagilova 1st ed. 2017 edition
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Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions - SpringerBriefs in Business
Elvira Ismagilova
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
138 pages, 5 black & white illustrations, 3 colour illustrations, 3 colour tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de febrero de 2017 |
| ISBN13 | 9783319524580 |
| Editores | Springer International Publishing AG |
| Páginas | 138 |
| Dimensiones | 239 × 160 × 11 mm · 226 g |
| Lengua | Alemán |
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