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The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets 1st ed. 2017 edition
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The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.
236 pages, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de agosto de 2017 |
| ISBN13 | 9783319515700 |
| Editores | Springer International Publishing AG |
| Páginas | 230 |
| Dimensiones | 150 × 220 × 20 mm · 444 g |
| Lengua | Alemán |
| Editor | Connolly, John |
| Editor | Dolan, Paddy |
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