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Value-Oriented Media Management: Decision Making Between Profit and Responsibility - Media Business and Innovation 1st ed. 2017 edition
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Value-Oriented Media Management: Decision Making Between Profit and Responsibility - Media Business and Innovation
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions.
20 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de mayo de 2017 |
| ISBN13 | 9783319510064 |
| Editores | Springer International Publishing AG |
| Páginas | 240 |
| Dimensiones | 155 × 235 × 16 mm · 526 g |
| Lengua | Francés |
| Editor | Altmeppen, Klaus-Dieter |
| Editor | Hollifield, C. Ann |
| Editor | Van Loon, Joost |
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