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Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations - India Studies in Business and Economics 1st ed. 2017 edition
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Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations - India Studies in Business and Economics
However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries.
254 pages, 54 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de diciembre de 2016 |
| ISBN13 | 9783319463902 |
| Editores | Springer International Publishing AG |
| Páginas | 254 |
| Dimensiones | 155 × 235 × 16 mm · 553 g |
| Lengua | Alemán |
| Editor | Herstatt, Cornelius |
| Editor | Tiwari, Rajnish |
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