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Advances in National Brand and Private Label Marketing: Third International Conference, 2016 - Springer Proceedings in Business and Economics 1st ed. 2016 edition
Advances in National Brand and Private Label Marketing: Third International Conference, 2016 - Springer Proceedings in Business and Economics
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona.
171 pages, 7 black & white illustrations, 1 colour illustrations, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de junio de 2016 |
| ISBN13 | 9783319399454 |
| Editores | Springer International Publishing AG |
| Páginas | 161 |
| Dimensiones | 155 × 235 × 9 mm · 249 g |
| Lengua | Alemán |
| Editor | Gazquez-Abad, Juan Carlos |
| Editor | Gijsbrecht, Els |
| Editor | Martinez-Lopez, Francisco J. |