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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2015 edition
Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.
537 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de octubre de 2016 |
| ISBN13 | 9783319386973 |
| Editores | Springer International Publishing AG |
| Páginas | 505 |
| Dimensiones | 210 × 279 × 28 mm · 1,20 kg |
| Lengua | Inglés |
| Editor | Manrai, Ajay K. |
| Editor | Meadow, H. Lee |