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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science Stephanie Hintze Softcover reprint of the original 1st ed. 2015 edition
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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science
Stephanie Hintze
?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.
259 pages, 91 Illustrations, black and white; XX, 259 p. 91 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de septiembre de 2016 |
| ISBN13 | 9783319384788 |
| Editores | Springer International Publishing AG |
| Páginas | 259 |
| Dimensiones | 150 × 220 × 10 mm · 394 g |
| Lengua | Alemán |
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