Marc-Oliver Jauch
Uniform Across-the-Board Promotions - Contributions to Management Science Marc-Oliver Jauch Softcover reprint of the original 1st ed. 2014 edition

Name: Uniform Across-the-Board Promotions - Contributions to Management Science
Price: 65.99 USD
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Author: Marc-Oliver Jauch

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Hardcover Book

2014 edition

(2014) $ 55,99

Uniform Across-the-Board Promotions - Contributions to Management Science

Marc-Oliver Jauch

Softcover reprint of the original 1st ed. 2014 edition

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

119 pages, 9 black & white illustrations, biography

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	17 de septiembre de 2016
ISBN13	9783319383101
Editores	Springer International Publishing AG
Páginas	102
Dimensiones	155 × 235 × 7 mm · 181 g