Ralf Drews
Market Entry into the USA: Why European Companies Fail and How to Succeed - Management for Professionals Ralf Drews Softcover reprint of the original 1st ed. 2016 edition

Name: Market Entry into the USA: Why European Companies Fail and How to Succeed - Management for Professionals
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Author: Ralf Drews

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Hardcover Book

2016 edition

(2015) $ 54,49

Market Entry into the USA: Why European Companies Fail and How to Succeed - Management for Professionals

Ralf Drews

Softcover reprint of the original 1st ed. 2016 edition

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.

125 pages, Bibliography; 33 Illustrations, black and white

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	22 de octubre de 2016
ISBN13	9783319373270
Editores	Springer International Publishing AG
Páginas	125
Dimensiones	155 × 235 × 8 mm · 213 g
Lengua	Inglés