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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions Softcover reprint of the original 1st ed. 2015 edition
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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.
260 pages, 33 black & white illustrations, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de septiembre de 2016 |
| ISBN13 | 9783319343532 |
| Editores | Springer International Publishing AG |
| Páginas | 248 |
| Dimensiones | 155 × 235 × 14 mm · 400 g |
| Lengua | Alemán |
| Editor | Ashworth, Gregory J. |
| Editor | Kavaratzis, Mihalis |
| Editor | Warnaby, Gary |
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