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Mobile Marketing Channel: Online Consumer Behavior - SpringerBriefs in Business Mahmud Akhter Shareef 1st ed. 2016 edition
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Mobile Marketing Channel: Online Consumer Behavior - SpringerBriefs in Business
Mahmud Akhter Shareef
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.
121 pages, 12 colour illustrations, 12 colour tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de junio de 2016 |
| ISBN13 | 9783319312859 |
| Editores | Springer International Publishing AG |
| Páginas | 132 |
| Dimensiones | 234 × 158 × 13 mm · 250 g |
| Lengua | Francés |
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