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Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 1st ed. 2016 edition
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Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy.
744 pages, 12 black & white illustrations, 11 colour illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de junio de 2016 |
| ISBN13 | 9783319298764 |
| Editores | Springer International Publishing AG |
| Páginas | 987 |
| Dimensiones | 155 × 235 × 52 mm · 1,59 kg |
| Lengua | Francés |
| Editor | Petruzzellis, Luca |
| Editor | Winer, Russell S. |
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