Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 1st ed. 2016 edition

Name: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

1st ed. 2016 edition

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

922 pages, biography

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	2 de diciembre de 2015
ISBN13	9783319241821
Editores	Springer International Publishing AG
Páginas	922
Dimensiones	285 × 217 × 59 mm · 2,62 kg (Peso (estimado))
Lengua	Inglés
Editor	Campbell, Colin
Editor	Ma, Junzhao (Jonathon)