Walter Wymer
Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities - Applying Quality of Life Research Walter Wymer 1st ed. 2015 edition

Name: Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities - Applying Quality of Life Research
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Author: Walter Wymer

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Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities - Applying Quality of Life Research

Walter Wymer

1st ed. 2015 edition

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions.

389 pages, 16 black & white illustrations, 27 colour illustrations, biography

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	14 de octubre de 2015
ISBN13	9783319198682
Editores	Springer International Publishing AG
Páginas	389
Dimensiones	248 × 166 × 2 mm · 734 g
Lengua	Francés
Editor	Wymer, Walter