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Complaint Management and Channel Choice: An Analysis of Customer Perceptions - SpringerBriefs in Business Stefan Garding 2015 edition
Complaint Management and Channel Choice: An Analysis of Customer Perceptions - SpringerBriefs in Business
Stefan Garding
This book investigates customer perceptions and expectations of complaint channels. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.
104 pages, 20 black & white illustrations, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de junio de 2015 |
| ISBN13 | 9783319181783 |
| Editores | Springer International Publishing AG |
| Páginas | 104 |
| Dimensiones | 155 × 235 × 7 mm · 181 g |
| Lengua | Francés |
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