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Wine Queens: Understanding the Role of Women in Wine Marketing - SpringerBriefs in Business Mojca Ramsak 2015 edition
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Wine Queens: Understanding the Role of Women in Wine Marketing - SpringerBriefs in Business
Mojca Ramsak
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry.
49 pages, 3 black & white illustrations, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de marzo de 2015 |
| ISBN13 | 9783319166605 |
| Editores | Springer International Publishing AG |
| Páginas | 49 |
| Dimensiones | 155 × 235 × 3 mm · 104 g |
| Lengua | Francés |
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