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Inter-Regional Place Branding: Best Practices, Challenges and Solutions Sebastian Zenker 2015 edition
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Inter-Regional Place Branding: Best Practices, Challenges and Solutions
Sebastian Zenker
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.
184 pages, 5 black & white illustrations, 6 colour illustrations, 3 colour tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de abril de 2015 |
| ISBN13 | 9783319153285 |
| Editores | Springer International Publishing AG |
| Género | Aspects (Academic) > Business Aspects |
| Páginas | 184 |
| Dimensiones | 155 × 235 × 13 mm · 453 g |
| Lengua | Francés |
| Editor | Jacobsen, Bjoern P. |
| Editor | Zenker, Sebastian |
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