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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation Alexander Brem
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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation
Alexander Brem
Adoption of Innovation
230 pages, 15 black & white illustrations, 20 colour illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de abril de 2015 |
| ISBN13 | 9783319145228 |
| Editores | Springer International Publishing AG |
| Páginas | 230 |
| Dimensiones | 155 × 235 × 14 mm · 512 g |
| Lengua | Francés |
| Editor | Brem, Alexander |
| Editor | Viardot, Eric |
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