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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions Mihalis Kavaratzis 2015 edition
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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions
Mihalis Kavaratzis
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.
248 pages, 33 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de diciembre de 2014 |
| ISBN13 | 9783319124230 |
| Editores | Springer International Publishing AG |
| Páginas | 248 |
| Dimensiones | 155 × 235 × 22 mm · 544 g |
| Lengua | Francés |
| Editor | Ashworth, Gregory J. |
| Editor | Kavaratzis, Mihalis |
| Editor | Warnaby, Gary |
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