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Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis - Contributions to Management Science Gerhard Aust 2015 edition
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Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis - Contributions to Management Science
Gerhard Aust
In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising.
149 pages, 34 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de diciembre de 2014 |
| ISBN13 | 9783319116259 |
| Editores | Springer International Publishing AG |
| Páginas | 149 |
| Dimensiones | 155 × 235 × 11 mm · 417 g |
| Lengua | Inglés |
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