Gregory Ferrell Lowe
Managing Media Firms and Industries: What's So Special About Media Management? - Media Business and Innovation Gregory Ferrell Lowe 1st ed. 2016 edition

Name: Managing Media Firms and Industries: What's So Special About Media Management? - Media Business and Innovation
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Author: Gregory Ferrell Lowe

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Managing Media Firms and Industries: What's So Special About Media Management? - Media Business and Innovation

Gregory Ferrell Lowe

1st ed. 2016 edition

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.

382 pages, 7 black & white illustrations, 13 colour illustrations, 16 black & white tables, biograph

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	31 de agosto de 2015
ISBN13	9783319085142
Editores	Springer International Publishing AG
Género	Aspects (Academic) > Business Aspects
Páginas	382
Dimensiones	155 × 235 × 22 mm · 725 g
Lengua	Francés
Editor	Brown, Charles
Editor	Lowe, Gregory Ferrell