De Gruyter Handbook of Media Economics - De Gruyter Handbooks in Business, Economics and Finance - M. Bjorn Rimscha-Ulrike Rohn-Tim Raats - Libros - De Gruyter - 9783110793420 - 20 de mayo de 2024
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M. Bjorn Rimscha-Ulrike Rohn-Tim Raats
De Gruyter Handbook of Media Economics - De Gruyter Handbooks in Business, Economics and Finance

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The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue.

Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.

500 pages, 14 Tables, black and white; 8 Illustrations, black and white

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 20 de mayo de 2024
ISBN13 9783110793420
Editores De Gruyter
Páginas 586
Dimensiones 179 × 244 × 39 mm   ·   1,09 kg
Lengua Alemán  
Editor Raats, Tim
Editor Rimscha, M. Bjørn
Editor Rohn, Ulrike

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