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Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms Thomas Rudolph
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Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Thomas Rudolph
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers.
84 pages, 30 Illustrations, color
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de enero de 2015 |
| ISBN13 | 9783110416985 |
| Editores | De Gruyter |
| Páginas | 84 |
| Dimensiones | 150 × 220 × 20 mm · 279 g |
| Lengua | Alemán |
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