Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice - Mouton Reader - Betteke van Ruler - Libros - De Gruyter - 9783110176124 - 25 de marzo de 2004
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Betteke van Ruler
Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice - Mouton Reader

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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 25 de marzo de 2004
ISBN13 9783110176124
Editores De Gruyter
Páginas 515
Dimensiones 155 × 230 × 29 mm   ·   910 g
Lengua Alemán  
Editor Ruler, Betteke van
Editor Vercic, Dejan

Mas por Betteke van Ruler

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