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Le Role de la Communication Pour Le Developpement de Produits Nouveaux - Europaische Hochschulschriften / European University Studies / Publications Universitaires Europeenn Sabine Cullmann French edition
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Le Role de la Communication Pour Le Developpement de Produits Nouveaux - Europaische Hochschulschriften / European University Studies / Publications Universitaires Europeenn
Sabine Cullmann
Le travail présenté a un double objectif. Il tente d?abord d?identifier la différence entre un « process » et un « projet » et d?analyser l?effet d?une planification dynamique et réactive sur un process et sur un projet. Comme deuxième objectif, il étudie et évalue les conséquences d?une planification et gestion de projets à l?aide de la communication des informations et résultats dans le contexte de développement de produits nouveaux.
Les hypothèses et le modèle de recherche sont vérifiés par 6000 simulations (Monte Carlo, réseaux de Petri, solutions d?optimisation) et six études de cas réalisées dans l?industrie.
Les bénéfices en termes de durée, coûts, qualité et probabilité du succès du projet de développement de produits nouveaux sont évalués de manière qualitative et quantitative (« Activity Based Costing »).
496 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de marzo de 2010 |
| ISBN13 | 9783039116447 |
| Editores | Peter Lang AG |
| Páginas | 496 |
| Dimensiones | 150 × 220 × 10 mm · 712 g |
| Lengua | Francés |
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