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Going Back to the Roots of Marketing: Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Going Back to the Roots of Marketing: Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de julio de 2026 |
| ISBN13 | 9783032201317 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 298 |
| Dimensiones | 150 × 220 × 20 mm · 656 g |
| Lengua | Alemán |
| Editor | Dey, Amrita |
| Editor | Parajuli, Jasmine |