Going Back to the Roots of Marketing: Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science -  - Libros - Springer Nature Switzerland AG - 9783032201317 - 4 de julio de 2026
En caso de que portada y título no coincidan, el título será el correcto

Going Back to the Roots of Marketing: Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Precio
$ 210,99
sin IVA

Pedido desde almacén remoto

Entrega prevista 22 de sep. - 5 de oct.
Añadir a tu lista de deseos de iMusic

Aún no valorado

As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor.

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 4 de julio de 2026
ISBN13 9783032201317
Editores Springer Nature Switzerland AG
Páginas 298
Dimensiones 150 × 220 × 20 mm   ·   656 g
Lengua Alemán  
Editor Dey, Amrita
Editor Parajuli, Jasmine

Más del mismo editor