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The Role of Marketing in Reshaping the Dynamic Landscape of Business: Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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The Role of Marketing in Reshaping the Dynamic Landscape of Business: Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de mayo de 2026 |
| ISBN13 | 9783032199461 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 268 |
| Dimensiones | 150 × 220 × 20 mm · 610 g |
| Lengua | Alemán |
| Editor | Dey, Amrita |
| Editor | Parajuli, Jasmine |
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