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The Law and Economics of Personalization: Taking Marketing Seriously - Economic Analysis of Law in European Legal Scholarship Adrianus Johannes Van Heusden
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The Law and Economics of Personalization: Taking Marketing Seriously - Economic Analysis of Law in European Legal Scholarship
Adrianus Johannes Van Heusden
Yet this seemingly customized environment raises urgent concerns about the power of such marketing to exploit cognitive biases, reshape preferences, and deepen asymmetries in digital markets.This book offers the first in-depth law and economics analysis of personalized marketing in the digital age.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de septiembre de 2025 |
| ISBN13 | 9783032014672 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 363 |
| Dimensiones | 150 × 220 × 20 mm · 712 g |
| Lengua | Alemán |
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