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Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World Vanitha Swaminathan
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Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World
Vanitha Swaminathan
mso-ansi-language: EN-US;">In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and provide marketers with a way to implement changes in the marketing function.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de octubre de 2025 |
| ISBN13 | 9783031956294 |
| Editores | Springer International Publishing AG |
| Páginas | 272 |
| Dimensiones | 165 × 241 × 24 mm · 566 g |
| Lengua | Alemán |
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