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Marketing Theory and Practice in Romania: Model for the Developing World - Contributions to Management Science
Marketing Theory and Practice in Romania: Model for the Developing World - Contributions to Management Science
It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de julio de 2025 |
| ISBN13 | 9783031938740 |
| Editores | Springer International Publishing AG |
| Páginas | 334 |
| Dimensiones | 150 × 220 × 20 mm · 666 g |
| Lengua | Alemán |
| Editor | Pop, Nicolae Alexandru |