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Scaling B2B Markets: Agile Marketing Strategies for Startups
Mirko Olivieri
mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de julio de 2025 |
| ISBN13 | 9783031934049 |
| Editores | Springer International Publishing AG |
| Páginas | 120 |
| Dimensiones | 218 × 153 × 14 mm · 308 g |
| Lengua | Alemán |
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