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B2B Marketing Guidebook - Vol. 2: Advanced B2B Marketing Tactics, AI, and Case Studies - Contributions to Management Science Second Edition 2025 edition
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B2B Marketing Guidebook - Vol. 2: Advanced B2B Marketing Tactics, AI, and Case Studies - Contributions to Management Science
The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de agosto de 2025 |
| ISBN13 | 9783031911941 |
| Editores | Springer International Publishing AG |
| Páginas | 737 |
| Dimensiones | 150 × 220 × 20 mm · 1,22 kg |
| Lengua | Alemán |
| Editor | Seebacher, Uwe |
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