Andreas Kramer
Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling - Future of Business and Finance Andreas Kramer

Name: Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling - Future of Business and Finance
Price: 84.49 USD
Availability: OutOfStock
Author: Andreas Kramer

Precio

$ 84,49

sin IVA

Pedido desde almacén remoto

Entrega prevista 26 de jun. - 9 de jul.

Nuestros clientes opinan:

Top-vurdering på Google Reviews, baseret på tusinder af anmeldelser.

Política de devolución de 14 días conforme a la legislación europea de protección de los consumidores

Mejor valorado en Trustpilot

Añadir a tu lista de deseos de iMusic

Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling - Future of Business and Finance

Andreas Kramer

Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	17 de julio de 2025
ISBN13	9783031904967
Editores	Springer International Publishing AG
Páginas	348
Dimensiones	164 × 244 × 27 mm · 670 g
Lengua	Alemán