Guido Grunwald
Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities - Palgrave Studies in Marketing, Organizations and Society Guido Grunwald

Name: Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities - Palgrave Studies in Marketing, Organizations and Society
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Author: Guido Grunwald

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Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities - Palgrave Studies in Marketing, Organizations and Society

Guido Grunwald

Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	27 de mayo de 2025
ISBN13	9783031883484
Editores	Springer International Publishing AG
Páginas	268
Dimensiones	150 × 220 × 20 mm · 486 g
Lengua	Alemán