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Sustainable Digital Marketing for Fashion and Luxury Brands: Theory and Practice
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Sustainable Digital Marketing for Fashion and Luxury Brands: Theory and Practice
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de junio de 2025 |
| ISBN13 | 9783031824661 |
| Editores | Springer International Publishing AG |
| Páginas | 703 |
| Dimensiones | 218 × 154 × 49 mm · 1,09 kg |
| Lengua | Alemán |
| Editor | Millman, Cindy |
| Editor | Ozuem, Wilson |
| Editor | Ranfagni, Silvia |
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