Pantea Foroudi
Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing - University of Tehran Science and Humanities Series Pantea Foroudi 2024 edition

Name: Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing - University of Tehran Science and Humanities Series
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Author: Pantea Foroudi

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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing - University of Tehran Science and Humanities Series

Pantea Foroudi

2024 edition

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers;

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	22 de septiembre de 2024
ISBN13	9783031629662
Editores	Springer International Publishing AG
Páginas	261
Dimensiones	150 × 220 × 20 mm · 680 g
Lengua	Alemán
Editor	Akbari, Morteza
Editor	Foroudi, Pantea