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Consumer Brand Relationships in Tourism: An International Perspective - Tourism, Hospitality & Event Management
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de noviembre de 2024 |
| ISBN13 | 9783031595349 |
| Editores | Springer International Publishing AG |
| Páginas | 626 |
| Dimensiones | 150 × 220 × 20 mm · 1,13 kg |
| Lengua | Alemán |
| Editor | Rather, Raouf Ahmad |
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