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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability - Palgrave Executive Essentials V. Kumar Second Edition 2024 edition
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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability - Palgrave Executive Essentials
V. Kumar
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.
280 pages, 14 Illustrations, color; 48 Illustrations, black and white; XXVIII, 280 p. 62 illus., 14
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de febrero de 2024 |
| ISBN13 | 9783031432989 |
| Editores | Springer International Publishing AG |
| Páginas | 280 |
| Dimensiones | 150 × 220 × 10 mm · 430 g |
| Lengua | Alemán |
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