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Active Price Management: Be a Price Maker, Not a Price Taker! - Business Guides on the Go Sven Reinecke 1st ed. 2023 edition
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Active Price Management: Be a Price Maker, Not a Price Taker! - Business Guides on the Go
Sven Reinecke
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner.
108 pages, 18 Illustrations, black and white; IV, 108 p. 18 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de noviembre de 2023 |
| ISBN13 | 9783031420481 |
| Editores | Springer International Publishing AG |
| Páginas | 90 |
| Dimensiones | 219 × 152 × 13 mm · 258 g |
| Lengua | Inglés |
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