Bernard J. Jansen
Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services Bernard J. Jansen 2024 edition

Name: Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services
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Author: Bernard J. Jansen

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2024 edition

(2024) $ 44,49

Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services

Bernard J. Jansen

2024 edition

The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.

152 pages, 27 Illustrations, color; 1 Illustrations, black and white; XIX, 152 p. 28 illus., 27 illu

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	6 de septiembre de 2023
ISBN13	9783031419324
Editores	Springer International Publishing AG
Páginas	152
Dimensiones	150 × 220 × 20 mm · 498 g
Lengua	Alemán