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The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies - Marketing and Communication in Higher Education Albert N. Greco 1st ed. 2023 edition
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The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies - Marketing and Communication in Higher Education
Albert N. Greco
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.
133 pages, XXIV, 133 p.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de mayo de 2023 |
| ISBN13 | 9783031304149 |
| Editores | Springer International Publishing AG |
| Páginas | 133 |
| Dimensiones | 157 × 216 × 15 mm · 334 g |
| Lengua | Inglés |
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