Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future - Business Guides on the Go - Diana Derval - Libros - Springer International Publishing AG - 9783031258220 - 25 de mayo de 2023
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Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future - Business Guides on the Go 2023 edition

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The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive).


118 pages, 36 Illustrations, color; XXIV, 118 p. 36 illus. in color. Book + Online Course.

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 25 de mayo de 2023
ISBN13 9783031258220
Editores Springer International Publishing AG
Páginas 118
Dimensiones 150 × 220 × 20 mm   ·   340 g
Lengua Inglés  

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