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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices Marco Pichierri 2023 edition
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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices
Marco Pichierri
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.
156 pages, XIX, 156 p.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de marzo de 2023 |
| ISBN13 | 9783031215452 |
| Editores | Springer International Publishing AG |
| Páginas | 156 |
| Dimensiones | 150 × 220 × 20 mm · 367 g |
| Lengua | Inglés |
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