George P. Moschis
Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries - Management for Professionals George P. Moschis 2022 edition

Name: Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries - Management for Professionals
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Author: George P. Moschis

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2022 edition

(2023) $ 84,49

Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries - Management for Professionals

George P. Moschis

2022 edition

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.

345 pages, 3 Illustrations, black and white; XV, 345 p. 3 illus.

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	7 de octubre de 2022
ISBN13	9783031130960
Editores	Springer International Publishing AG
Páginas	345
Dimensiones	150 × 220 × 20 mm · 711 g
Lengua	Alemán