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Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives - Palgrave Studies of Public Sector Management in Africa 1st ed. 2022 edition
Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives - Palgrave Studies of Public Sector Management in Africa
In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications.
251 pages, 5 Illustrations, black and white; IV, 251 p. 5 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de octubre de 2022 |
| ISBN13 | 9783031072925 |
| Editores | Springer International Publishing AG |
| Páginas | 244 |
| Dimensiones | 218 × 152 × 22 mm · 468 g |
| Lengua | Alemán |
| Editor | Adeola, Ogechi |
| Editor | Kakra Twum, Kojo |
| Editor | Katuse, Paul |