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Data-Driven Personas - Synthesis Lectures on Human-Centered Informatics Bernard J. Jansen
Data-Driven Personas - Synthesis Lectures on Human-Centered Informatics
Bernard J. Jansen
Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations.
317 pages, XXVIII, 317 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de febrero de 2021 |
| ISBN13 | 9783031011030 |
| Editores | Springer International Publishing AG |
| Páginas | 317 |
| Dimensiones | 190 × 235 × 23 mm · 654 g |
| Lengua | Inglés |
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